Case Studies

Our Most Recent Strategy Projects

Note on Case Studies: > The following projects are strategic mockups designed to showcase the intersection of Social Anthropology and Digital Marketing. They utilize simulated data to illustrate my process in research, strategy, and execution.

Decoding Community Behavior for Content Strategy

From Transaction to Ritual: How Ethnographic Social Listening Cut Customer Churn by 20% for a Subscription Box Brand.

Turning a Novelty Gadget into a Necessary Asset

“Solving the 90-Day Drop-Off: How Behavioral Insight Increased Daily Use of a Smart Gadget by 22%.”

Launching the Future in Latin America

Building Trust in New Tech: How an Email Strategy Secured 30% More Test Drives for an EV Launch in Colombia.

Breaking the Tribal Barrier

Beyond the Green Bubble: Using Tribal Insights to Increase Smartphone Brand-Switching by 15%.

Empowering your business with strategic insights, and up-to-date solutions for a sustainable growth and success.

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Email:

miguelsmarketinglab@gmail.com mdj.co@icloud.com

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+57 301 125 2241